Achieve your success understanding 5 Cs

The brands need to stick to one Strategy for a long time to make their brand recognised among consumers. Wether it is B2B or B2C one need to very  carefully  identify its goals and then chose the strategy. The Competition, Customers, Core Benefits, Communication and Consistency helps you to define your moments of strategy success

Competition  influence your strategy

The organisations need to identify their customers and the select a positioning for its products in market place. The competition needs to be identified and analysed along with their  product offering, positioning and promotional strategy. They needs to be studied and results out of that needs to be analysed. The competition  helps any brand in many ways to understand the market and then in drafting Marketing strategies.

Understand your Customers Better.

Along with competition the market for your product  needs to be identified and analysed.  The customer behaviour and journey needs to be understand.  Understanding the motivational factors behind their purchase helps to identify the cusyomers and their influencers and then drafting the product and branding strategies.

Understand  your  Product

The product understanding is equally important. One must know the core benefit of their products. How does the product will make a difference to the life of a customer? Is it a need driven product or the status symbol one, the understanding of core benefits of a product helps in better positioning of product and thus in defining  branding strategy.

What you want to communicate

If you are clear about the competition, customers, and core benefits of your products, you can easily define what you need to communicate. The communication must be developed keeping in mind these 3 actors. The messaging has to be defined according to the core benefits your product offering, keeping in mind your customers  and a bit different than competition. 

Consistency is the key to success

The messaging needs to be consistent on all vehicles and for a long term to register in the mind of customers. Once you have defined the messaging  you needs to be steadily communicating to your customers. The brand needs to identify the media vehicles to ride on to reach to customers. The principal for vehicle remains same the more you have fuel in it, more you will be able to travel to your target destination. You also needs to be consistent and keep the vehicle supported with all required maintenance. The synchronisation  in various media vehicles  help you to reach you're desired place quickly.

So combine  all your 5 Cs together  and then start you brand journey to reach your target fast.